Spotlight on Prima Leisure

This growing company started by offering Bailey spares and has now introduced parts and lifestyle accessories for all caravanners.

Every summer, the Caravan team looks forward to leaving their desk-bound colleagues and heading off into the sunset, tourer in tow. For months now, we've been checking the weather in anticipation of the first trip contemplating locations, coordinating dates with partners and buying new kit. And we know you're doing the same.

Of course, some purchases are compulsory (toilet chemicals being one) and some are less essential and more exciting – new dining set, better BBQ or a new TV for when the weather isn't so great. It could all get a little overwhelming which is why we're off to visit Prima Leisure's flagship store in Bristol. This is a one-stop shop for all caravan-related parts and accessories, and its online shop features some 20,000 products, too, with concessions in some caravan dealerships nationwide and even at service stations!

Inside the store

What's the story?

Bailey has a reputation for having one of the most comprehensive aftermarket and parts offerings in the industry, something that those of you who own one will know only too well. Prima Leisure has always been the home of Bailey parts and OEM accessories, but the company now caters for all caravanners whatever they're towing, while Bailey owners can still expect the expert service they've been enjoying for years.

Plenty for Bailey enthusiasts

Earlier this year, Prima partnered with the Caravan & Motorhome Club, too, so members can expect a more comprehensive Club shop online and on site, plus plenty of discounts.

Great gear for good times

Imagine you're mid-way through the week and starting to get everything together for your weekend trip. You've found the Aquaroll but for some reason, there is no handle. You ask around the house. You remember asking your kids to fill up the water and you're pretty sure this has something to do with them and the children from the next pitch. The nearest camping shop is too far for you to go on your lunch break. It's not great but there's no need to panic.

Visit Prima's website and you'll find a replacement handle. Order by 1pm for next-day delivery. Job done! Any in-stock item can be dispatched that day, so whatever it is, nothing will get in the way of your holiday. Click and Collect is available in Bristol, if you're headed to the south west. You'll be offered a cuppa, too! This service is being rolled-out nationwide later in 2018.

As you'd expect, there's a great roster of brands to choose from including: Outwell, Thule, Fiamma, Regatta and Crocs and most exciting to us, Prima has introduced its own range, which represents great value for money. The best sellers currently include the Colapz range of water carriers and buckets (we've got our eye on the three-in-one watering can and bucket for £34.99), folding camping furniture (pick up a great recliner for around £30) and its range of air awnings, that are very competitively priced.

If you like to personalise your kit, Prima's in-house team can embroider outdoor chair headrests, Regatta clothing and towels for just £3. We rather like the sound of this...

Cyclists are well catered for

In 2017, the company developed a range of air awnings, packed with thoughtful and innovative features. Caravanners loved it and Prima took this feedback direct to its design team – all of whom live and breathe touring and caravanning. This year, the range has been expanded to include the 3m-deep Deluxe Infinity for caravans, and the complete package comes with carbon fibre rear poles, draught skirt, PVC groundsheet, hand pump and pegs. Plus, you'll get reflective strips, patented flexi-inflation system, large skylights and robust storm straps.

Over the coming months, Prima will be developing even more products and opening up more outlets, so caravanners can expect to hear much more about them in the next 12 months. And don't forget, if you're heading away soon and are missing some vital piece of kit, visit the website and while you're there, perhaps you need another couple of bits. The recliner perhaps? For me? Oh, you shouldn't have.

Find out more at primaleisure.com or visit the flagship store at:
Prima Leisure, Unit 600, The Quadrant, Ash Ridge Road, Bristol BS32 4QA.
Just off Junction 15, by the M4/M5 interchange.