Just Kampers reports a change in campervan demographics
The number of women and younger people making campervan purchases has dramatically increased thanks to the vanlife trend, according to VW parts supplier Just Kampers
In 2019, Just Kampers’ average customer was male and aged between 45 and 54, falling into the more traditional representation of a campervanner.
But there has been a shift in demographic over the coronavirus pandemic, which has led to transactions from 18 to 24-year-olds increasing by 868% over this period, the biggest growth category of all demographics.
Just Kampers puts these changes down to the rise of trends like #vanlife and an increase in the popularity of staycations since the pandemic.
Carolyn Kirvan-Cranfield, Marketing Executive at Just Kampers, said
The number of women and younger people making campervan purchases has dramatically increased thanks to the vanlife trend.
Transactions from women have more than doubled, growing by 111% to now make up almost a quarter of all campervan parts purchases.
When I joined the industry with Just Kampers over 10 years ago, campervan ownership and the ‘scene’ was very male-centric, as was the industry itself.
It was quite unusual to be female within it. Changes were already happening, and it would be incorrect to assume that there haven’t always been female owners – they were just less obvious and probably less catered for.