Celebrities supporting UK holidays: who’s boosting stays
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The impact of celebrity culture on the UK holiday landscape
Celebrities supporting UK holidays are helping push UK staycations back into the spotlight, from TV road trips in motorhomes to new series set on the British coast and in caravan parks. Here’s who’s moving the needle, and why it matters.
Macaulay Nichol Content Editor: Caravans
Macaulay Nichol Content Editor: Caravans
Why this matters now
Domestic travel is still a huge market, but it’s competitive for attention.
According to the latest Back British Holidays domestic estimates, total trips in 2024 fell by 10.05% – double the 5% decline originally forecast. Holiday-specific trips were hit even harder, down 12.6%. Projections now indicate the market could shrink by £34.86bn between 2022 and 2028, raising serious concerns for thousands of businesses and jobs reliant on tourism.
Danny and Dani Dyer
Tommy Fury & Molly Mae
Wayne & Coleen Rooney
Joe Swash & Stacey Soloman
Johnny Vegas
Susan Calman
Paul Merton & Suki Webster
Robson Green
The celebrities leading the push for UK staycations
Danny & Dani Dyer
A new Sky series, The Dyers’ Caravan Park, follows Danny Dyer and his daughter, presenter Dani Dyer, as they try to revive the classic British campsite break on the Isle of Sheppey.
Recent filming at Priory Hill/Nutts Farm included a charity-style football day with former Spurs manager and TV favourite, Harry Redknapp, drafted in to coach – a crossover made for primetime TV.
Dani, who married West Ham and England forward, Jarrod Bowen, brings her own audience to the project, nudging a younger crowd towards British caravan holidays.
Tommy Fury & Molly-Mae Hague
Love Island stars and brother of Tyson Fury, the notorious boxing golden couple have leaned into UK staycations.
Tommy Fury has just splashed out on a high-spec motorhome so they can tour with their daughter, Bambi, and a front cabin full of munchies.
The appeal is obvious: flexible weekends, low-stress travel and plenty of content for their huge social followings – a textbook example of celebrities supporting UK holidays and normalising family road trips for a younger audience.
Back British Holidays
While we await The Dyers' Caravan Park, there's no need to press pause on supporting the great British holiday – you can sign our petition to the Government to support domestic tourism in the UK and protect the 300,000 jobs directly supported by this sector.
Wayne & Coleen Rooney
Away from the headlines and the stardom of the footballing world, the Rooneys are long-time champions of British caravan holidays, often heading for the North Welsh coast, which is dominated by caravan parks and stunning landscapes.
Coleen has spoken positively about caravan trips with the kids – praising the 'back-to-basics' UK staycations, which often keeps coastal resorts busy outside of peak season.
It’s exactly the kind of celebrity signal that nudges families to try a weekend closer to home.
Stacey Solomon & Joe Swash
Stacey and Joe have turned into leading spokespersons within the celebrity motorhoming world.
By turning their experiences into something relatable: messy boots by the door, board games on the table and a feed full of campsite sunsets, they have spread the joy of UK staycations.
On social media, they have also shared motorhome weekends from Scotland to seaside stopovers, praising the freedom to pack up the kids and go. Their stories sell the idea that the best trips can be spontaneous, affordable and right here – in the UK.
UK staycation TV shows you can watch
Johnny Vegas
Johnny Vegas’s Channel 4 series Carry On Glamping turns a mix of vintage buses and quirky cabins into bookable stays, blending funky designs with a genuine home-built graft.
It’s part comedy, part UK staycation and it’s persuaded viewers that a weekend in the UK can still feel like a family holiday – comparable to the ones you would have abroad.
Susan Calman
On Channel 5, Susan Calman’s Grand Day Out sends the comedian coast-to-coast in a compact motorhome, mixing lighthouse clambering with café stops and folklore.
The show strikes a warm and practical tone, showing a myriad of routes you could copy and places you could actually book next half-term.
Merton & Webster
Motorhoming with Merton & Webster (Channel 5) gives you Paul Merton’s humour, Suki Webster’s curiosity and a steady run of workable itineraries – ideas you can take with you on your own trip.
The pair lean into the small pleasures, with quiet bays, scenic hillsides and dawn walks, whilst also showing the mechanics of touring for first-timers.
Robson Green
BBC Two’s Weekend Escapes plants Robson Green across northern England with gentle, low-cost ways to switch off: river swims, long walks and British sunsets with a view.
It perfectly fits the themes of UK staycations: restful pitches and reachable corners.
The trend behind the telly
Across schedules, these staycation TV shows share a few tricks: practical routes, bookable stays, and scenes you can almost smell – the lakes beside the picturesque hillsides, the engines of the motorhomes and the feel of brand-new caravans.
UK broadcasters like shows which are rooted in real places, rather than fantasy – because viewers then chase the same dreams and, in turn, the same inescapable feel of a domestic break.
Useful tools for would-be tourers
If these programmes nudge you toward towing, start with basics.
Our free Towmatch tool helps pair your car and caravan safely, so a TV-inspired idea becomes a trip with less drama. For route planning and site ideas, read our list of the top UK holiday destinations for 2026.
Final thoughts
Celebrities supporting UK holidays won’t fix all the economic issues with domestic tourism, but they do something valuable: they make British breaks feel current again. When a familiar face rolls into a clifftop campsite or a Kent holiday park on primetime television, viewers picture themselves there. And that’s often the first step from sofa to shore.
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