Back British Holidays
We're advocating for greater support for UK tourism, calling on the Government to provide more funding – but we can all do our bit, too
Back British Holidays
Do you remember family holidays in the UK?
We believe that there's something truly special about holidays on British soil.
From building sandcastles on Cornish beaches to dodging rain clouds in the Cairngorms, there's an incredible variety of destinations and activities to be enjoyed in the UK, and many of us have fond memories of holidays with parents and grandparents. But our chances of sharing these experiences with our children and grandchildren are dwindling.
In recent years, UK tourism has taken a sharp downturn, with tens of millions fewer visitors predicted in the next four years, leading to a cumulative loss of £23.2 billion for the industry and jeopardising thousands of jobs.
We are calling on the Government to step up and Back British Holidays, providing financial support for businesses and helping holidaymakers to get out and about in the British countryside once again. You can sign our petition below and read on for resources to help you support British tourism yourself!
Sign our petition to Back British Holidays
We are calling on the Government to provide greater support for the UK's domestic tourism industry, both helping small businesses to manage rising costs and giving holidaymakers greater incentives to visit British hotspots. With enough signatures, this petition will be discussed in Parliament and could be a catalyst for real change. Add your voice to the campaign here!
Back British Holidays
Share your memories of British holidays
Nostalgic memories of ice creams on the beach, boots drying by a pub fire and kites flying above a campsite are like old friends – they'll pop by from time to time, always with a smile. Our editors have shared their favourite memories of holidays in the UK and we're inviting you to do the same!
Celebrate British holidays and the people who make them possible by clicking below and sharing your memories, with all photos and videos welcome!
Back British Holidays
Five ways to support British holidays
While our petition to the Government is designed to create support for British holidays, we're not waiting on Parliament to get their act together – we're acting now.
We've created five ways that you can show your support for British holidays and the businesses behind them, from booking a pitch at your local campsite to sharing your travel plans with the rest of the Back British Holidays community. Get involved today!
Back British Holidays
Read our independent report
The UK’s domestic tourism sector is a vital asset to the nation’s economy and cultural identity, contributing over £31 billion annually through overnight stays and up to £72 billion through combined direct and indirect contributions, as well as directly employing over 300,000 people.
In recent years, domestic holidays have decreased significantly – from 42.3 million total trips in 2022 to 37.2 million in 2023. This downward trend is projected to continue – read our full, independent report on the state of the UK's domestic tourism sector here.
Back British Holidays
Find out more about tourism businesses
As detailed in our report, there are a wide range of businesses in the UK's domestic tourism sector, from accommodation providers to inclusivity charities. Each of these organisations stands to be impacted by the ongoing and projected loss of visitor numbers, which would have a major impact on both our economy and the individuals involved.
Here, we've outlined the key organisations and businesses that prop up our domestic tourism industry, as well as providing some advice on actions you can take to help them right now!