Coachman 2026 launch alongside kabe and coachman logos

Coachman boosts UK caravan market share to over 20%

Photo courtesy of Kabe & Coachman

Coachman strengthens position as Kabe reports half-year results

Coachman has strengthened its position in the UK caravan market, despite a challenging first half of 2025 for parent company, Kabe Group.

Macaulay Nichol Content Editor: Caravans

Macaulay has a lifelong passion for the UK’s domestic tourism industry, having spent his childhood exploring the British countryside and seaside.

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Photo courtesy of Kabe

Expanding UK market share

Kabe's half-year report shows that while overall sales fell due to dealer stock adjustments in several countries, including the UK, Coachman grew its share of the British market to just over 20%.

The company said its wide product range and strong dealer network had allowed it to perform well in tougher economic conditions.

Coachman's sales for the period reached SEK 370m, compared with SEK 456m the year prior. This converts to around £210m, and £361m the year before.

Looking ahead, new models for the 2026 season are being developed with a focus on the mid-priced sector, a move designed to reach a broader audience and further expand its UK market share.

Read our guide to Coachman’s 2026 caravans

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