Keswick Mountain Festival signs deal with Thule

Founded in 2007, Keswick Mountain Festival has grown into one of the UK’s best-known outdoor events, combining trail running, cycling and triathlon with live music, talks, food and retail. The festival is based in Crow Park, on the shores of Derwentwater, and is widely seen as a marker for the start of the summer outdoor season.

Thule previously sponsored the festival’s triathlon events in 2025 and will now expand its involvement, with a larger presence planned across the Festival Village and surrounding activations. Organisers say the partnership will see new on-site experiences developed for visitors throughout the weekend.

Dave McCartney, Marketing Manager for Thule UK & Ireland, said the festival reflects the brand’s focus on outdoor adventure and encouraging people to spend more time outside. Festival Director, Jamie Simpson, added that the partnership builds on a successful collaboration last year and will bring “exciting plans” for 2026.