Easy camp relaunched for 2025
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Danish camping brand, easy camp, relaunched for 2025
Scandinavian camping brand, easy camp, has undergone a major relaunch to target outdoor adventurers.
easy camp was started in 1997 with the aim of providing good-quality, easy-to-use outdoor products at affordable prices to young people, young families and camping beginners.
But changes in the camping market have now seen easy camp shift its focus towards a new generation of adventurer looking for simple products.
Changes include a revamped logo, a new tagline (Seek the Adventure) and product names that reflect the Danish brand’s Nordic heritage.
Five new tent ranges and a vehicle awning collection will be on offer in 2025.
New easy camp tents and awnings for 2025
EC Trek – Smaller tents with lower weight and pack size. Aimed at trekkers and cyclists. The range offers four tents: Sarek 1 and 2 and the Rondane 2 and 3.
EC Go – Aimed at campers taking part in outdoor pursuits on the water, on two wheels or on foot. Easy to pitch tents that still include all the essential features. There is a choice of ten tents and one tarp, including the Reindal 2 and 3 and the Hemsedal 2, 3 and 4.
EC Glamp – Bringing classic retro style to the outdoors, the range includes tipis, yurts and chalet-style models. There are five tents and one tarp: the Otra Tipi, Rands Tipi, Vaulen Tipi, Orsa Cabin, Sandland Yurt and the Totak Tarp.
EC Venture – For outdoor adventures like motorbike touring, cycle camping and others requiring compact, simple-to-pitch tents with standing height. Weight and pack size can be minimised by leaving out the living area groundsheet. Six tent options include Hidra 4 and 5, the Kinn 4 and 5 and the Leka Twin 6 and 8.
EC Living – Large, full-featured tents that provide a base for longer trips away by adventurous families. There is a choice of six tents, a utility tent and windscreen – Hamra 4 and 5, Skarvan 4, 5 and 6 and the Sola 6, plus the Vik Utility Tent and Huk Windscreen.
EC Touring – Lightweight and low pack size awnings and canopies for campervans and SUVs. The range includes the Krossbu, Krossbu Mini, Utne, Eidfjord, Reine (with optional inner available) and the Voss, Lom Tri and Stryn canopies.