Motorhome Pig Incorporates AI Into Motorhome Buying
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Father-and-son duo, Gary and Lewis Cheetham, run a motorhome brokerage with an in-built system that incorporates AI into the buying and selling process.
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Alison, a 24-hour AI assistant built in-house, instantly answers customer questions and handles initial enquiries, allowing the human team more time to build relationships.
This combination of smart technology and personal, trustworthy service has made the business one of the UK's largest specialist motorhome brokerages, managing around 400 motorhomes at any given time.
Lewis Cheetham, co-founder of Motorhome Pig, said.
"People are understandably nervous when they’re buying or selling something worth tens of thousands of pounds. Technology shouldn’t remove the human element; it should remove the uncertainty.
"We've invested heavily in systems that give customers complete visibility throughout their journey while making sure there's always a knowledgeable person there whenever they need advice or reassurance."
A major benefit of the AI support is that listings can be created and motorhomes advertised online on the same day they are received. Sellers also have access to a personal dashboard, where they can track enquiries, appointments and progress in real time, giving them complete visibility throughout the selling journey.
Co-founder, Gary Cheetham said.
"I've spent my whole career helping people buy and sell vehicles, and one thing has never changed – people buy from people they trust.
"We don't start by talking about the motorhome. We start by talking about the person. Where are they planning to go? Are the grandchildren coming with them? Is the dog coming, too? Those conversations tell us far more than a specification sheet ever could.
"There have even been occasions where we've helped people spot the warning signs of a potential scam or advised them to walk away from a deal because it simply wasn't right. We'd rather build a relationship than make a quick sale."
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