Back British Holidays welcomes regional uplift

Figures from Premier Parks, a group of high-quality campsites and holiday parks, show web traffic for British destinations surged in early 2025 compared to the same period last year. Some of the biggest increases came from coastal and rural hotspots:

• Norfolk – up 33.7%
• Gwynedd – up 31.9%
• Somerset – up 31.4%
• Lincolnshire – up 25.5%
• Kent – up 24.4%
• Dorset – up 20.7%
• Cornwall – up 15.1%

The findings suggest that, despite ongoing economic pressures, domestic breaks – particularly caravan, campervan and camping holidays – remain highly attractive to UK travellers.

Daniel Attwood, spokesperson for the Back British Holidays campaign, welcomed the regional boost but stressed the market remains “fragile”:

“These regional signs of interest reflect the enduring appeal of UK holidays. But we cannot lose sight of the wider context – this is still a fragile market. 

"We must keep momentum going to support local businesses and ensure British holidays stay affordable and accessible for all.”

The optimism is tempered by wider industry data from VisitBritain, which reported a 10% fall in overall UK trips in 2024 and a 12.6% drop in holiday-specific trips. Looking ahead, forecasts suggest domestic tourism could shrink by £34.8 billion by 2028, putting thousands of jobs at risk.

Simon McGrath, of the National Caravan Council, added,

“Any upturn for domestic holiday bookings is great news that will boost tourism businesses, such as holiday parks. 

"But tourism and hospitality businesses are currently facing significant challenges in tough economic times. 

"We’re calling on government decision-makers to increase support for the sector and expand spending on domestic tourism promotion.”