Swift stars in new TV campaign
The British motorhome and caravan manufacturer is making its TV advertising debut with its ‘Every Swift has a Story’ campaign
In one of the biggest marketing investments Swift Group has ever made, the ‘Every Swift has a Story’ TV advertising campaign promotes the joy of adventure and how spending time together in a Swift leisure vehicle can create memorable experiences for the whole family.
The TV campaign – which started on 6 March and runs until the end of April across Channel 4, Channel 5 and Sky Media channels – features the award-winning Basecamp, a family-friendly Voyager motorhome and Swift’s latest pop-top campervan, the Monza.
Jo Mitchell, Swift Group’s Head of Marketing, says,
We are really excited about going on TV for the first time with our ‘Every Swift has a Story’ ad campaign. It is a fantastic opportunity to get in front of a new, wider audience with a creative idea that perfectly communicates the joy of owning a Swift vehicle.
The campaign is designed to raise brand awareness in an engaging and compelling way, drive purchase consideration and support sales through our unrivalled dealer network across the UK.
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