Rival snaps up Autocruise

LUXURY motorhome manufacturer Autocruise has been taken over by the parent of rival company Swift Group for an "undisclosed amount".

New owners Swift Holdings say Autocruise will continue to be run as a separate company offering a range of coach built and van conversion motorhomes.

A spokesman said it would continue to have a separate strategy and management to Swift Holding’s other motorhome interests.

Swift Holdings chairman Peter Smith said: “Autocruise has established a strong reputation for its unique design and construction qualities and these will be maintained under our ownership.”

He added: “Investing in Autocruise will add tremendous strength to the company and give confidence to staff, dealers and Autocruise owners about the long-term future of this award-winning operation.”

The company will display its products at the International Caravan and Motorhome 2007 Show, taking place at the NEC in Birmingham from Tuesday, October 16.

Autocruise employs 138 people and has a factory based near Rotherham.

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