Explore these hidden coastal gems

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Which? reveals the UK’s best beaches for 2025

As the summer holiday season edges closer, a new survey by Which? has revealed the UK’s best seaside towns.

The survey saw over 4,000 respondents rating more than 100 coastal destinations across the UK, scoring them for beach quality, scenery, seafront atmosphere, peace and quiet and value for money. For the fifth year in a row, the Northumberland village of Bamburgh topped the table for its vast, uncrowded beach, dramatic views of the castle and unspoilt charm – a real hidden gem. 

The top 10 also included lesser-known gems such as Portmeirion and St Davids in Wales and Nairn in the Scottish Highlands. 

According to Which?, these places triumphed not through big attractions or busy piers, but by offering something far more valuable: space, tranquillity and natural beauty – something you cannot find everywhere. 

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Macaulay Nichol, Content Editor: Caravans

Macaulay Nichol Content Editor: Caravans

Macaulay Nichol Content Editor: Caravans

Macaulay has a lifelong passion for the UK’s domestic tourism industry, having spent his childhood exploring the British countryside and seaside.

Hidden gems on the rise

Among the most striking trends was the continued shift away from what we would typically call 'the traditional seaside locations' such as Cornwall, Blackpool, etc. In turn, participants have favoured more peaceful corners of the coast. 

Photo courtesy of Tyddyn Llwyn Caravan Park

Tyddyn Llwyn Caravan Park

The Welsh village of Portmeirion, famous for its continental European architecture and position on the Dwyryd coast, was singled out for its uniqueness.

Not far from Portmeirion, caravanners looking to pitch up can find Tyddyn Llwyn Caravan Park just outside Porthmadog. 

Tucked beneath wooded hills and within easy reach of Black Rock Sands, it’s an ideal base for exploring this corner of Snowdonia and the estuary coast.

Morfa Bychan Road, Porthmadog, Gwynedd LL49 9UR

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Photo courtesy of Blair Castle Caravan Park

Blair Castle Caravan Park

Nairn beach also impressed for its long, white-sand beaches and views over the Moray Firth. 

Though less known than nearby St Andrews, its quieter setting and Highland backdrop made it a favourite among those looking for a more restorative kind of seaside holiday. For those venturing further inland, Blair Castle Caravan Park offers a peaceful Highland setting within the castle grounds – and easy road access for a day trip to Nairn.

Blair Atholl, Pitlochry, Perthshire PH18 5SR

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Photo courtesy of Rhyd Y Galen Caravan & Camping Park

Rhyd Y Galen Caravan & Camping Park

Beaumaris Beach on the Anglesey coast quietly clinched one of the most interesting accolades: 

  • 100% of respondents gave it top marks for scenery. 

With views across the Menai Strait to Snowdonia’s peaks and a waterfront lined with Georgian terraces and a Victorian pier, it’s little surprise it stood out. 

If you’re planning a visit, Rhyd Y Galen Caravan Park near Caernarfon is well placed – offering a quiet base within a short drive of both the Anglesey coast and the heart of Snowdonia.

Bethel, Caernarfon, Gwynedd LL55 1DX

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Northern Ireland’s top-rated beach

Photo courtesy of Ballyness Caravan Park

Ballyness Caravan Park

While Northern Ireland didn’t make the 2025 list, last year’s top spot went to Portstewart, a relaxed town on the Antrim coast with a sweep of golden sand and a scenic coastal path. 

Just over 20 minutes inland, Ballyness Caravan Park near Bushmills remains a standout campsite in the region – well-kept, peaceful and ideally placed for exploring both the coastline and local sights like the Giant’s Causeway.

40 Castlecatt Road, Bushmills, Co Antrim BT57 8TN

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Planning a coastal escape this summer?

If you’re feeling adventurous and want to explore these beaches for yourself, consider combining your trip with a stay at a Premier Park – these award-winning parks offer a comfortable base within easy reach of the UK's best coastal views.

But as this survey shows, popularity is growing – so wherever you plan to pitch, booking early might just be your ticket to a quieter, more scenic British summer holiday by the sea.

Fields End Water Holiday Park
Photo courtesy of Fields End Water Holiday Park

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If you’re looking for the perfect campsite, and a first-class experience, look no further than a Premier Park.

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