UK festive breaks delivered £3.3bn boost to domestic tourism

Short trips proved especially popular. Nearly half of those travelling in England took two or more overnight breaks, often combining family visits with festive activities. Eating out, Christmas markets and post-Christmas shopping featured heavily, while more than one in five people also made time for outdoor activities such as walking or cycling.

Younger people were particularly active, with Christmas markets and seasonal shopping standing out as key attractions.

Late bookings

The figures reflect a wider trend seen throughout 2025, with many people booking late and keeping a close eye on value. Weather and last-minute deals were common deciding factors, even during one of the busiest travel periods of the year.

So, as the industry looks ahead to 2026, the festive season has offered a positive reminder of the role UK holidays continue to play and provide a welcomed boost for destinations and tourism businesses at a crucial time of year.