Coachman Caravans create new-look website
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"Design is simple, fresh and clean, with very little fuss," says caravan manufacturer on new website
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Coachman Caravans has stripped back its website in a redesign, launched last week, aiming to increase product focus and user friendliness online.
The company's confidence behind Coachman caravans has been the lead inspiration for its new website development.
Verle Hibbs, marketing manager at Coachman, said: “The ethos behind our new website is simply to present our caravans and let them speak for themselves!
“Our research has told us that the Coachman brand is already synonymous with quality and premium luxury. It also highlighted the fact that visitors want to see models in detail. In response, we have made the site more product-focussed and user-friendly, with all four ranges clearly visible on the home page.
“The design is simple, fresh and clean, with very little fuss. Navigation is straightforward so visitors can get straight to the nitty-gritty of layouts and specifications in as few clicks as possible.
“We’ve also included a ‘Caravan Builder’ feature so that users can quickly pinpoint the models that meet their individual needs.
“We’re delighted to say that the feedback so far has been very good!”
See what you think at coachman.co.uk
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