Work from anywhere option increases leisure vehicle demand
The Swift Group has found that the increasing numbers of people working from home, or ‘hybrid’ working, is driving demand for caravans, motorhomes and holiday homes
Recent consumer trend research, commissioned by the motorhome, caravan and park home manufacturer, found that an increasing number of people are choosing to work from mobile workspaces, including campervans, motorhomes, caravans and holiday homes.
With remote working now the new normal, the Swift Group’s research revealed new work-life trends, including an increase in ‘workations’ (working while on holiday) and ‘bleisure’ (blending work and leisure), while others are simply becoming ‘digital nomads' and working from the comfort of their leisure vehicle.
It also looks like workers aren’t keen to return to the office full-time, with a YouGov poll revealing that fewer than one in ten people in the UK want life to return to the pre-pandemic normal, and 80% of millennials stated that they would change jobs to join a flexible employer that would allow them to work from anywhere.
This has fuelled a dramatic increase in demand for new and used models, as John Lally, Director General of the NCC (National Caravan Council), explains,
In the UK, caravans – of all types – are experiencing almost unprecedented demand. For example, at the end of 2021, sales of new touring caravans had grown by 23.5% (to 17,639 units), motorhomes and campervans by 12% (to 14,074 units) and holiday caravans by 38% (to 19,624 units) compared to 2020.
Data and anecdotal evidence from both dealers and parks is that this growth is being driven by new entrants to the market with a lower age profile who can use their new caravan to facilitate working from anywhere.
Swift Group’s Deputy Managing Director, Amy Archer, adds,
Lockdown gave many people the opportunity to experience a dramatically different way of life and a new work-life balance. As a result, people are finding new ways to work, including creating mobile office spaces in leisure vehicles that can function as both holiday vehicles and mobile workspaces with the comforts of WiFi, a washroom, cooking facilities and heating. The joys of remote working means work can be done where and when you choose it to be.
Expert motorhome advice to your door!
Why not subscribe to one of our fabulous magazines and get expert advice, travel ideas, technical help and all the latest news for your motorhome and your motorhome adventures!
Want to know more about MMM magazine?
Every month MMM has articles written by motorhomers who have been there and done it, from great UK and European (and further afield) tours, campsite reviews, owners' reports and DIY projects among other things.
MMM's tests, reviews and expert buying guides are not to be missed. MMM's technical advice is a must and includes everything from weekend jobs to longer-term DIY projects. And much more!
About MMM magazine
Want to know more about What Motorhome magazine?
Every issue of What Motorhome magazine provides essential buying advice for anyone looking to buy a new motorhome or campervan or upgrade their existing model. With a pedigree of over 30 years of offering the best motorhome and campervan buying advice, every issue of What Motorhome includes more new motorhome and campervan reviews than you will find in any other magazine.
About What Motorhome
Want to know more about Campervan magazine?
Campervan is the exciting monthly magazine that will give you all the inspiration you need to explore the world in your campervan. Every issue is packed with real-life campervanning experiences, inspiring travel ideas in the UK and further afield, the best campsites to stay on, campervan road tests and reviews of the latest models, and much more!
About Campervan magazineExpert Caravan advice to your door!
Caravan magazine has been inspiring caravanners for more than 80 years! We have grown to become a leading authority on caravans, the caravan industry, caravan lifestyle, campsites and caravan travel destinations. We know what our readers want – and that's to make the most of their caravans and their holidays!
Want to know more about Caravan magazine?
About Caravan magazineAbout Park & Holiday Home Inspiration magazine
Park & Holiday Home Inspiration magazine is the best guide to finding, buying and living in your perfect park or holiday home. The magazine is ideal for both the budding buyers to be, or for those who have been living the life of luxury for years.
Want to know more?
Park & Holiday Home Inspiration
Recent Updates
Park home residents receive £2.3 million in Warm Home Discount payments
Warm Home Discount scheme has distributed millions of pounds worth of support to over 5,000 park home households ...
Explore outdoor accessories on the Out & About Shop!
Our brand-new shop is packed full of outdoor gear and equipment, including products tested and reviewed by ...
Holiday home roof-mounted solar panels from Victory
Victory Leisure Homes is spearheading a revolution that aims to cut energy costs and take holiday home parks ...
Ribby Hall Village – an activity-filled holiday village in the northwest
A lifestyle village with a myriad of family and sports activities, spa luxury, seven eating venues – and a ...
A top choice of accommodation for hire
Have a relaxing spring getaway with all the comforts of home ...
Willerby launches two new park homes
Willerby reveals new models to help more owners achieve their lifestyle dream ...
A green game-changer
Holiday home manufacturer, Willerby, has developed the first all-electric holiday home ...
Start living your dream! The latest issue of Park and Holiday Home Inspiration is out now!
Don't miss out! Grab your copy here, today ...
Introducing the Swift Group's S-Pod - an ultra-versatile holiday home
Sophisticated, super-modern styling in two amazing layouts – and one of them has two storeys! This brand-new ...
Your Perfect Location is here!
You can now read the latest Your Perfect Location, get your copy here ...
Other News
How St George’s Caravan Park in Wokingham provides safe solutions for homelessness
Felix Cash of Phoenix Residential Homes Ltd tells us how he's helping some of society's most vulnerable people and why holiday parks are well placed ...
You can now read the latest Park and Holiday Home Inspiration magazine!
Don't miss out on the latest issue, get your copy here, today ...
The Office for Product Safety and Standards is undertaking an investigation into the safety of gas hobs
Check if the gas hob in your leisure home is affected ...
Durdle Door named UK’s best dog-friendly beach
Recent research by bath retailer, Showers to You, has revealed the UK’s top ten dog-friendly beaches ...
New section of new King Charles III England Coast Path opens in Yorkshire
The Yorkshire Coast boasts the addition of a further 21 miles of coastal path as the section from Bridlington ...
Salop Leisure appoints new Joint Managing Director
Operations Director, Mike Harris, has been promoted to Joint Managing Director of Shropshire-based caravan, ...
A new way to have your own holiday home
Yorkshire Spa Retreat launches flexible holiday home ownership ...
Blenheim Palace scoops VisitEngland award
Blenheim Place, in Oxfordshire, has been awarded Silver for Large Visitor Attraction at the VisitEngland ...
New report reveals concerns about cycling in the UK
A new report from East Anglia-based bike retailer, Pauls Cycles, has looked into what is preventing people ...
Greentech start-up to launch origami-inspired solar panels
Levante has launched a Kickstarter campaign to raise funds for what it claims to be the world’s first ...