Warners Group Publications improves email newsletters for subscribers
Warners Group Publications plc, the publisher of www.outandaboutlive.co.uk as well as the country’s leading outdoor magazines Camping, Caravan, Campervan, MMM and What Motorhome has partnered with DotDigital, one of the UK’s leading digital service providers to offer an enhanced email newsletter experience.
Why is Warners Group Publications moving to DotDigital?
With new technology emerging every day, it is important for content to be readable on smartphones, tablets, PCs and laptops and moving to DotDigital will guarantee a better service.
With the move to DotDigital, the tens of thousands of people who currently subscribe to e-newsletters from www.outandaboutlive.co.uk as well as Camping, Caravan, Campervan, MMM and What Motorhome magazines will benefit from all of this and more. Warners will now be able to improve its service by providing relevant, entertaining and engaging content to its subscribers.
What this means for subscribers
Email newsletters will continue to be produced by Warners as subscribers have grown to expect. DotDigital will simply be replacing the technology currently used to setup, design and send those messages.