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Staycation boom grows demand for alternative UK holiday homes


Demand for alternative holiday homes is on the up, according to the holiday parks company, Away Resorts.

Brexit's uncertainty, hotter summers and a weaker currency exchange rate are all factors to why more British holidaymakers choose to stay in the UK for their holidays.

In 2017, the BBC reported a 7% increase in touring caravan sales in the UK over 2016. And, a 9% increase in static caravan and motorhome sales too.

And, John Lally, head of The NCC organisation, Brits are now taking more, shorter holidays, as opposed to a traditional, long summer holiday alone.

Yet, a holiday home conjures up images of bricks-and-mortar homes. However, buying a conventional holiday home is prohibitively expensive in many parts of the UK.

The alternative holiday home is a static caravan which, until recently, had a standard, if not drab, look across holiday parks in Britain. Times have changed, however, and holiday home buyers now demand more interesting and better designed homes.

Away Resorts noticed this trend for ‘designer’ holiday homes and invested in various luxury units for customers to buy.

One of their customers, Rachel Summers, bought a holiday home on Away Resorts’ site in Tattershall Lakes, Lincolnshire.

She said:

“I wanted to buy an alternative home that really stood out. I fell in love with the Tribeca, but we had to move quickly as there were only four available for sale.”

Rachel owns other holiday homes in the UK and added:

“The Tribeca has quickly become my favourite as it is completely different to any other static caravan I have ever seen.

“It is a beautifully decorated like a New York boutique, which makes it feel like you’re in a luxury apartment rather than a caravan.”

Confirming the findings of The NCC, Rachel stated:

“We use our holiday home at least two or three times a month as we are only located 45 minutes away. My girls love exploring the area and it is great that we can get away so easily.”

Tribeca holiday home in Tattershall LakesAlthough many Brits would like to own a holiday home, it’s possible to rent these designer models too. If the trend for staycations continues, the British holiday economy looks to gain from the current uncertainty caused by Brexit.


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