31/08/2019 Share this story Share on Facebook icon Share on Twitter icon Share on Pinterest icon Share on Google Plus icon Share on Linked In icon Share via Email icon

Tent and awning firm Kampa reveals new brand name and logo

78842e84-54c0-4641-aa91-ed50b50bcf2d

UK camping manufacturer Kampa has announced it is rebranding its tents and awnings following a £50million purchase by Swedish giants Dometic.

The brand’s range of equipment will be known as Kampa Dometic to coincide with the launch of its 2020 collection.

Tents and caravan, motorhome and campervan awnings will all carry the new name and logo, as well as a collection of premium accessories. The existing Kampa brand will continue to be used on other camping accessories.

Kampa Dometic and Kampa products will continue to be sold through the UK’s independent retailers. The rebranding was revealed to UK retailers at a gathering in the Netherlands, when the new 2020 range was also presented.

Kampa was taken over in December 2018 by global giant Dometic, whose wide range of products include fridges for the caravan market as well as cool boxes.

The Essex-based camping company was founded in 2006 and rose to become one of the biggest and fastest growing outdoor leisure brands in Britain, with sales expected to reach £40m.

Its focus is on the tent and awning market as well as outdoor living products and accessories.

At the time of the takeover, the company employed 33 people and it has central warehouse in the Netherlands covering distribution across Europe. Production is outsourced to the Far East.

Earlier in 2018, managing director and founder Mark Lawless stepped back from the day-to-day running of the company and became chairman, with sales director Myles Salmon taking over as MD.

Mr Salmon said: “The acquisition and rebrand has been extremely positive for the business. The additional support offered to each function by the Dometic Group has proved invaluable during the transition and will continue to be important as we look towards 2020. The new branding has been received very well by trade customers and we are looking forward to unveiling it in full to the UK consumers at the Motorhome and Caravan Show in October.”

 

 

News

31/08/2019 Share this story Share on Facebook icon Share on Twitter icon Share on Pinterest icon Share on Google Plus icon Share on Linked In icon Share via Email icon

Recent Updates

West Sussex-based dealer Premier Motorhomes has taken on the Auto-Sleepers motorhome and campervans, with its first stock expected to arrive this ...


Benimar to launch new end washroom motorhome

A new end washroom motorhome is joining the Benimar Tessoro Ford-based motorhome range, making its debut at ...


Send us your best dog photos for a chance to win Webbox goodies

Campervan magazine's latest Paws On Tour competition, in association with leading pet food brand Webbox, is ...


Win a Vango Orchard 86 Table and Chairs Set, worth £120!

Send us your brilliant campervan stories and pictures for a chance to win a Vango prize worth £120 ...


Other News

Motorhome brokerage firm, Motorhome Depot, is moving to new head offices to support plans for future growth ...


Chausson celebrates 40 years of motorhomes

French motorhome manufacturer, Chausson, built its first motorhome in 1980, and has not looked back since. ...


Campervan converter, Hillside Leisure, launch new VW T6.1 campers

Hillside Leisure has been one of the first in the country to get its hands on the all-new Volkswagen T6.1 ...


MMM Magazine presents a series of FREE expert seminars in Peterborough

Visit one of the seminars MMM are presenting at The National Motorhome & Campervan Show 2020 in Peterborough. ...