Renault reveals new logo
Renault has revealed a new logo that remains true to the geometric shape of the Renault diamond, which has embodied the brand since 1925.
The new Renault diamond has been gradually introduced since January first with the new Zoe car advertising campaign, and then across Renault’s social media channels.
Gilles Vidal, Renault Design Director, said: “The diamond is one of the most recognised shapes in the world, and in the world of the automobile. It is a simple geometric shape, with a strong, powerful identity. The challenge was to renew this shape by giving it meaning, along with new, contemporary values to project the brand into the future.
"It is a balance between recognition of the brand's heritage and entering a new era, symbol of the future...The restyled diamond perfectly embodies the ‘New Wave’ era that Renault has entered.”
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