More parts on tap for Bailey motorhomes

Bailey of Bristol is expanding its Parts Direct operation to provide motorhome owners with enhanced customer service by relocating to much larger and more conveniently located premises.

The new 1,200m² facility is four times the size of the present building and is situated nearer to the major transport links on the M4/M5 motorway interchange. The extra space will allow Bailey to offer customers an expanded range of 13,000+ parts and accessories, 85% of which can be delivered to their door in 24 hours. Currently the Parts Direct centre can satisfy on average 1,800 orders per week and following this re-location that will rise to 2,400 orders per week, representing a 33% increase in operational capacity.

The relocation of the existing Parts Direct operation off-site is part of a larger scheme to enable the future re-development of Bailey’s South Liberty Lane production facility. It is also one of a series of new customer service initiatives the company is currently undertaking to enhance owner satisfaction levels. These include a new 8-bay Service Centre staffed by a team of dedicated technicians to handle more complex vehicle repairs at the factory; a fully-equipped Rapid Response van out on the road to carry out repairs in the field and a national Retailer Workshop Training Programme.

To coincide with this move Bailey has also taken the opportunity to upgrade its Parts Direct www.bailey-parts.co.uk web site, with new page layouts, improved navigation and upgraded search facilities all making this resource much easier for visitors to use. In addition, as with other modern e-commerce sites, it now provides customers with a click-and-collect option via a new Parts Direct Trade Counter. As a consequence, operating hours for this part of the business have been extended to offer customers a seven-day service for the first time.

Commenting on the new investment Nick Howard, Managing Director, said, “Feedback from independent owner satisfaction surveys shows that the supply of replacement parts remains one of the main concerns for caravan and motorhome owners. Historically we have always performed well in this area however, in-line with other changes we are making to the business, we felt the time has come to take our customer service to the next level. Industry-firsts such as on-line parts ordering, 24-hour deliveries and seven day support are genuine game changers in this field and ones which will ultimately make ownership of a Bailey leisure vehicle a simpler and more enjoyable experience.”

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