Swift to distribute Airstreams in the UK
Swift announced this week that it is now the sole distributor for the iconic Airstream caravans in the UK.
Wally Byam first built the shining, instantly recognisable caravans in the 1920's in the USA. Airstreams have a huge fan base around the world. They have a very distinctive appearance which comes from the polished aluminium used to make them.
Swift Group believes there is a big opportunity to help UK consumers buy into the dream of buying these luxury caravans too. Swift makes its own brand of caravans in the UK already and sees an opportunity to grow its business through the deal with Airstream.
James Turner, Swift Group's managing director, said:
“This is a fabulous new opportunity for Swift Group, with significant promise in an untapped market.
“I am delighted that Airstream has recognised the quality, passion and unrivalled capability that Swift possesses. I look forward to a long and fruitful partnership.”
Airstream President and CEO, Bob Wheeler said:
“There is tremendous potential for Airstream in the UK and we fully expect to see sales accelerate in the coming years.”
The deal is effective from 20th March 2017.