Vango launches Spirit of Adventure TV ad campaign
Leading outdoor brand, Vango, has launched a major advertising campaign to celebrate the Spirit of Adventure
The campaign – Vango’s largest to date – features on Sky AdSmart, ITV and across digital media, celebrating the brand’s camping heritage.
The Spirit of Adventure story features a nostalgic look back at a young woman’s first camping experience with her grandfather, and travels through the years to taking her own family camping – and it traces Vango’s original Force 10 tents through to the AirBeam family tents of today.
Rob Birrell, Marketing Director at Vango, said,
The last two years have seen unprecedented participation in outdoor activities, from staycations to walking and cycling in your local area. We want to take the opportunity to show Vango’s rich camping heritage and, in turn, show the memories which can be made and life’s moments which can be celebrated through camping experiences. “Our campaign brings to life our core messaging of encouraging thrill-seeking explorers, first-time campers, and casual family campers alike, to create their own adventures, and produce memories that will never be forgotten.
You can watch the ad here
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