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Soaring web bookings

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With over 31 per cent of people in the UK booking their holidays online, and 30 per cent taking advantage of booking early to secure deals at one of Haven Holiday Parks' 34 scenic coastal locations, the company has developed its online booking facility and website to ensure ease of navigation, bookings and fact finding.

The website at www.havenholidays.com includes 360 degree images and Park tours featuring the Kids Clubs, sports and games, a selection of indoor and outdoor heated swimming pools and, of course, accommodation choices.

The UK is still the top holiday destination for 43 per cent of families, especially those with two or more children. Haven promotes the 'Great Family Get Together', offering excellent facilities and entertainment for everyone from grandparents to tiny tots.

"Over 67 per cent of our customers have children under the age of 16, so it is mums and dads who do the purchasing of holidays on the website," said Alison Dunn, head of e-commerce for Haven Holidays.

"However, keeping the children happy is important on or off park, so we wanted to provide a safe, fun and interactive environment online for all the family."

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