New range of camping cookers launched by Primus
Primus may be best known for their technical, lightweight camping stoves, but the Swedish brand's new CampFire range is designed to propel them into the upmarket, family camping market in a big way.
The range of cookers and accessories is aimed at groups of family or friends who love the outdoors, and is made from high-quality materials like stainless steel, brass, oak, polycotton and leather. It also features clean Scandinavian design and the same engineering and quality that their award-winning expedition and trekking stoves are renowned for.
Primus product manager Per Wååg said: “While a trekking stove is an important part of the pack list for a well-planned adventure, the new CampFire can be the goal in itself. It’s a reason to get out there. Just check for blue skies, chuck the stove in the car, pick up your friends and head off for the day or a weekend trip.”
Ideas for the CampFire range came to fruition after Primus organised a two-day get-together of professional chefs, food lovers, retailers and outdoor enthusiasts.
The range includes two-burner stoves - the Onja, Kinjia and Tupike - cooking utensils, pots and frying pans, cutlery, plates, a universal beaker and various accessories.
Among the highlights of the range is the Onja stove, a sleek design featuring luxury materials like steel, oak and leather. It can all be folded away in its own briefcase-style bag, and easily carried with the attached strap.
Although it’s compact enough to be portable, the double burner stove is big enough to take two full-size pans. The body doubles as a wind protector, Meanwhile, the oak lid doubles as a sturdy chopping board or serving platter.