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Drinks maker launches Outdoor Revival campaign

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THE Great British Outdoors is set for a spectacular revamp following the launch of a new campaign.

Bovril is inviting nominations for five outdoors locations that deserve a unique makeover.

From tired looking campsites to broken beauty spots to forlorn fences, Bovril has created a crack ‘Outdoors Revival Hit Squad’ to tackle even the toughest restoration challenge.

Encouraging the public to get involved with the Bovril Great Outdoors Revival campaign are outdoor enthusiasts John Craven and Philippa Forrester, both of whom are well known for championing the Great British countryside.

Philippa said: “I really believe that there is nothing better than being outside in the fresh air. Going for a relaxing ramble in the beautiful British countryside is one of my favourite things to do in my spare time, so I am delighted to be supporting Bovril Great Outdoors Revival Campaign. So come on UK, get voting for your favourite places to get the restoration treatment!”

Nominations must be given with a unique code found on 250g promotional jars of Bovril at www.bovril.co.uk but any existing nominations can be voted for without a purchase.

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16/12/2009 Share this story Share on Facebook icon Share on Twitter icon Share on Pinterest icon Share on Google Plus icon Share on Linked In icon Share via Email icon

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